DuFrane Watches Celebrates 10 Years

To mark a decade of innovation, craftsmanship, and timeless design, DuFrane Watches is proud to announce the reveal of its 10-Year Anniversary watch. The Circuit, a limited-edition chronograph, was created to honor both the brand’s heritage and its connection to Austin and American craftsmanship.

Since its founding in February 2016, DuFrane Watches has relentlessly pursued the modern watchmaking craft with a commitment to precision, artistry, and enduring style. The anniversary edition embodies these values in a design that blends tradition with contemporary elegance.

Key features of the 10-Year  Anniversary Piece, The Circuit include:

• Limited Production: Only 50 worldwide, each individually numbered.
• Exclusive Design: A brand new model with a commemorative engraving of the 10-year insignia on the case back and bracelet hinge.
• Premium Craftsmanship: Assembled in Austin and featuring DLC-coated grade 2 Titanium case, unique Titanium reeded bezel, Titanium bracelet- all created for durability and refinement.
• Distinctive Dial: Two distinctive dials “Big Red” and “Bobby Pin”, both dials symbolizing its connection to the world class Circuit of the Americas race track.
• Precision Movement: Powered by the venerable Swiss ETA 7753 top grade/fully decorated automatic mechanical movement, delivering exceptional accuracy.

“This timepiece is not just a watch—it’s a celebration of my journey over the past ten years and a testament to the incredible community that has supported DuFrane,” said Steven Lee- Founder. “Every detail was carefully chosen to reflect DuFrane’s story and inspire what’s to come.”

The 10-Year Anniversary Watch will be available via pre-order beginning in early 2026 exclusively through DuFrane Watches’ website, with deliveries scheduled to begin in April/May 2026 timeframe.