At DuFrane Watches, we design mechanical timepieces inspired by heritage, driven by passion, and rooted in Austin, Texas. Founded by longtime watch enthusiast Steven Lee, each model blends classic design cues with modern performance—named after local landmarks and crafted to reflect the city’s distinctive character. From hand-wound to automatic movements, every DuFrane watch is built with purpose and story. Whether you’re a seasoned collector or just starting your journey, we welcome you to experience the timeless craftsmanship and spirit that define our brand.

At Trafford Watch Co., we create distinctive timepieces rooted in the spirit of Modern Americana. Our mission is to design watches with bold character, timeless style, and real-world practicality—crafted for those who appreciate thoughtful design and lasting quality. “Take Your Time” isn’t just our motto, it’s a mindset that reminds us to slow down and enjoy the journey. We build our watches with care, using high-quality materials, and we test everything ourselves to make sure it holds up. Whether you’re deep into the world of watches or just getting started, we want you to feel welcome here.

We at Jack Mason are about building a customer centric watch brand that’s approachable, inclusive, and collectible. With our roots established in Texas, our mission is to become a legacy watch brand in our home state by building premium quality watches that are designed with honesty, intent and purpose.We understand how intimidating it can be to start the hobby as we’ve been there as well, but we also grew into enthusiasts over time and our product matured with it. This is the inspiration behind building a brand that any enthusiast can be a part of no matter where you are in your watch journey.